Paid media strategy
Plan and manage acquisition across Meta and Google, with a channel mix built around your audience, markets and budget.
- Facebook and Instagram campaigns
- Google App campaigns
- Budget and market planning
App growth agency · Malaysia
Build demand. Grow your app.
Sahabat Digital brings paid media, creative testing and measurement together to help app teams find new users and understand what drives them to take action.
Kuala Lumpur, Malaysia
Paid media platforms
- Meta Ads
- Google App campaigns
01 / What we do
An install is the starting point.
Acquisition gets more useful when it connects to what happens inside the app. We build campaigns around that connection, from the message someone sees to the first action that matters to your business.
Creative testing
Turn audience and product insights into testable ad concepts. Compare hooks, formats and messages before investing more in the ones that work.
- Creative briefs and test plans
- Messaging and format tests
- Localisation by market
Measurement & optimisation
Review performance from install to first action using the events your app can measure. Use those signals to guide bids, creative and budget.
- Install and in-app event review
- Campaign reporting
- Budget and bid adjustments
02 / Our approach
A clear plan for each stage of growth.
We start with the next decision your team needs to make. The right plan depends on what you already know about your users and what you still need to learn.
Campaign planning framework
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Define the opportunity
Agree on the target markets, priority audience and the in-app action the campaign should support.
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Design the first test
Choose a channel, a small set of creative hypotheses and the measures that will guide the next decision.
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Read the results
Compare the cost to acquire a user with the actions those users take. Look for meaningful differences between markets, audiences and creative.
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Build on what works
Decide what to expand, what to revise and what to test next. Increase spend in stages as the evidence improves.
How we read performance
Follow the journey beyond the ad.
The right metric depends on the app and the data available. We agree on the events that matter before the campaign goes live.
- AcquisitionCost per install
- What does it cost to bring in a new user?
- ActivationFirst meaningful action
- How many new users complete onboarding, sign up or take another priority action?
- EfficiencyCost per action
- How much spend goes into each measured action?
03 / Growth priorities
Different goals call for different campaigns.
Launch an app
Use the first campaigns to learn which audiences and messages drive installs and early engagement.
Improve efficiency
Review the relationship between install cost and in-app actions, then prioritise the campaigns that support your goal.
Enter a new market
Start with a focused test for the market, adapting the language, creative and audience before expanding spend.
04 / About Sahabat Digital
Based in Malaysia. Built around app growth.
Sahabat Digital is a Malaysian digital marketing company focused on acquiring users for mobile apps. We build local market context into campaign planning, from the language and creative people see to the audiences we test first.
Before we start
What should I bring to the first conversation?
Your app or store link, target markets and the goal you want to reach are enough to get started. If you already run ads, a summary of your current channels and results helps us understand the starting point.
Do we need to run Meta and Google at the same time?
We can start with one channel or plan across both. The choice depends on the audience, available creative, budget and what the first test needs to answer.
What if our in-app tracking is still being set up?
We can start by reviewing the data already available and agree on which events should be ready before optimising towards in-app actions.
Let’s talk
What’s the next milestone for your app?
Share your app link, the markets you want to reach and your main growth priority.